Study 01 / Self-initiated concept
New forms of connection
A people-first editorial direction for a fictional platform connecting independent shops, creative communities and the streets around them.
Start with the people. The platform can follow.
This self-initiated study imagines a story about discovering independent places through the people who know them. Instead of making software the hero of every frame, the direction follows a familiar routine: meeting a friend, browsing a bookshop, finding something worth sharing. The company’s role would be explained through useful moments in everyday life.
Study includesEditorial premise, original generated illustrative photography, story themes and visual direction.
Creative decisions
Life outside the screen
The street scene gives the idea a human setting. The focus is the conversation and the place, with the imagined product serving that relationship rather than interrupting it.
A recognizable visual thread
Cobalt signage, casual clothing and natural daylight create a direct editorial language. There are no abstract objects standing in for a story the audience has to decode.
Make discovery specific
A possible series could explore what draws people to a place, what they find there and what makes them return. Any real profiles would need first-hand reporting and permission; this study supplies a creative direction only.
Concept, with context.
Self-initiated concept for a fictional platform. The people, shop and scene are AI-generated illustrations, not actual users, partners, reporting subjects or client work.